Eterna Hair was born from the heart, as a dream that grew alongside every woman who trusted me, my experience, and the story of her hair. After years dedicated to the world of beauty, I noticed a clear need: women were looking for products that were honest, that truly nourished and strengthened their hair, highlighting its natural beauty without empty promises or harsh chemicals. I also went through processes where my hair was damaged, and I understood firsthand how vital it is to have a routine that restores, protects, and maintains hair health with the highest quality ingredients.